Since Sarel is a entrepreneur himself he realized that marketing is the heard beat that keep any business alive. But marketing for the sake of just marketing is a waist of hard earned money.
Marketing focused on the right target group and channels where your customer hang out is crucial to find the customers that are most likely to purchase your product or services. Doing the correct marketing to the right target audience to convert eyeball customers into paying customers is a hard earned skills that all business owners need, but do not have the time to do themselves. After all, you need to focus on making your business a success.
Sarel has since completed several courses with Elite Inc on marketing skills and strategies that he has successfully implemented for his customers. He realised that he has a passion to help other businesses to succeed in their marketing strategy and growth of their business.